It always struck me as hardly believable that tastes (or environment) in the US were so completely different from the rest of the world that The Big Three would focus production on such monstrosities like the Hummer H1 H2 H3, the Ford F-150, or the Dodge Ram. Sure there is more space and there are wider roads in the US, but come on, these trucks are ridiculous! People must have been buying these things to make up for some sort of genital deficiency!?
This post by Robert Lawrence makes it all quite clear. By utilizing the "what you lack in other stuff, you can make up for with a truck" method of advertising, the clear message of "this truck has balls, so don't worry if you don't", as well as a 25% import tariff on imported trucks to keep the incentive to innovate shrunken, The Big Three penetrated the American machismo psyche with big limp trucks! They simply couldn't keep it up it when oil/credit hit the fan (but now I'm just mixing metaphors).
2 comments:
Seriously, what´s with all the Hummer bashing nowadays? How can you dislike a car that has such a great slogan!
Clearly, the solution for the current crisis is more people buying Hummers (preferably on credit), not less...
The hummer is like a 2007 investment banker - expensive and stylish perhaps, but it smells like a bubble.
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